A robots.txt file provides restrictions to search engine robots (known as “bots”) that crawl the web. Robots are used to find content to index in the search engine’s database.
Surprisingly, many website owners forget to maintain, let alone create a robots.txt file for their websites, so here’s a guide on what a robots.txt file is and how best to use it for SEO purposes. Read More
Press releases are a simple way of getting the latest news from your company out to the masses. Traditionally, you wrote a press release and sent it to the media contact to consider putting your news in their newspaper or magazine. However, the internet has now become the fastest and easiest way to get your news in front of more people’s eyes.
Just like your website, you need to optimize your press release to give it the best exposure in the search engines. Read More
Here are my top five tips for making your website easy for those “gazillions” to find it.
1. A picture might be worth a thousand words, but search engines don’t read pictures. Make sure your key search terms are written out in text, not part of a graphic title you hire somebody to prepare for you. That also means you should not just show pictures of toys, but also write out the names, and possibly a keyword description with the title. Read More
Optimizing your website architecture is an important step in laying the foundations for any successful SEO campaign. Site architecture can impact the ranking of your website in search results and also the number of pages that are actually indexed.
Site architecture refers to the structure of your website and the way the each page is connected to another. Creating a ‘flat’ site involves minimising the number of clicks it takes to reach each level of depth across your website. Read More
Google Page rank is based on back links. Back links are Links pointing to your website from another website. The more back links you have the higher your PR will be.
1. Join forums, forums are a great way to achieve links to your website. In most forums you are allowed to have a signature and in your signature you can put a link to your website. But another important note to look on is making sure the forum is somewhat related to your website. You will still get credit if it’s not, but if it’s related to your website than you will be accomplishing two tasks at once. Read More
Studies have proven that web users do not look past three pages of results when trying to find a relevant site. If your web site is not within the top 30 results, your firm will not be found. This blog details how to improve your web site’s rankings through four basic techniques..Read More