Creating Effective and Optimized Website Navigation

Following on from my posts about website architecture and PageRank leakage, today I’ve decided to cover another important element of your site’s structure – Navigation.

There are two main considerations when building your sites navigation-

First and foremost should be users. Your site’s navigation needs to help users find different content on your website quickly and easily. Read More

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The Definitive Guide to Robots.txt for SEO

A robots.txt file provides restrictions to search engine robots (known as “bots”) that crawl the web. Robots are used to find content to index in the search engine’s database.

Surprisingly, many website owners forget to maintain, let alone create a robots.txt file for their websites, so here’s a guide on what a robots.txt file is and how best to use it for SEO purposes. Read More

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Five tips for greater press release exposure

Press releases are a simple way of getting the latest news from your company out to the masses. Traditionally, you wrote a press release and sent it to the media contact to consider putting your news in their newspaper or magazine. However, the internet has now become the fastest and easiest way to get your news in front of more people’s eyes.

Just like your website, you need to optimize your press release to give it the best exposure in the search engines. Read More

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Five SEO Tips To Improve Your Search Engine Ranking

Here are my top five tips for making your website easy for those “gazillions” to find it.

1. A picture might be worth a thousand words, but search engines don’t read pictures. Make sure your key search terms are written out in text, not part of a graphic title you hire somebody to prepare for you. That also means you should not just show pictures of toys, but also write out the names, and possibly a keyword description with the title. Read More

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Improve Your Rankings with Flat Website

Optimizing your website architecture is an important step in laying the foundations for any successful SEO campaign. Site architecture can impact the ranking of your website in search results and also the number of pages that are actually indexed.

Site architecture refers to the structure of your website and the way the each page is connected to another. Creating a ‘flat’ site involves minimising the number of clicks it takes to reach each level of depth across your website. Read More

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Five steps to increase your Google page rank

Google Page rank is based on back links. Back links are Links pointing to your website from another website. The more back links you have the higher your PR will be.

1. Join forums, forums are a great way to achieve links to your website. In most forums you are allowed to have a signature and in your signature you can put a link to your website. But another important note to look on is making sure the forum is somewhat related to your website. You will still get credit if it’s not, but if it’s related to your website than you will be accomplishing two tasks at once. Read More

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How do i increase my web site’s ranking in search engines?

Studies have proven that web users do not look past three pages of results when trying to find a relevant site. If your web site is not within the top 30 results, your firm will not be found. This blog details how to improve your web site’s rankings through four basic techniques..Read More

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